- Created on Thursday, 16 June 2011 17:17
What if you didn't get the newsletter?
So we did the whole "forensic thing" and went through almost 10 years of customer data in order to match email addresses, follow up license transfers and check for newsletter subscriptions. A little over 50% of u-he customers opted for product information when they bought something. A few hundred mails bounced, of course!
- Created on Sunday, 12 June 2011 17:07
So here's the new website for u-he...
The old website was nice and all, but it was also very old and hard to maintain. It was mostly hand-coded, which bloats once you've got more than two product pages to care for. Product pages were spread across several domains. Slowly there would be a lack of corporate identity. Embracing the new u-he logo was a painful act with the old page, so it never happened.
Now we have a real content management system, we have a consolidated website with all products and services in one single spot. Each product has its own page, with condensed information, better presentation, fresh media content and everything.
Also, we're taking the interactive path with our customer support tool, newsletter via MailChimp, social network services like Twitter and Facebook – hopefully improved service in general...
I think it's gonna be good.
- Created on Sunday, 12 June 2011 16:18
After several years working from home, there was simply no way to expand anywhere. I wanted to have enough space to get someone else in, and I desperately needed a soundproof room. Since this analogue modeling thing became serious, I also started to collect vintage gear.
Towards the end of 2010, everything fell into place:
- Created on Sunday, 12 June 2011 15:13
About four years ago I started to work on a new synthesizer. The idea was to build a virtual modular system much like the first modular system I ever used in 1986 – an old and hilariously out of tune Roland System 100M. I totally loved that thing. It stood in a room in my grammar school, and I spent hours and hours patching it up.